After graduating from a Bachelor of Science in Management and Marketing, Sonia’s professional background evolved as a marketing specialist in the textile industry overlooking powerful established luxury brands such as Prada, D&G and Versace. During those years, Sonia learnt the values of exclusive brands which helped her understand the culture and business needs of luxury branding. Sonia sets the overall worldwide business direction, negotiating contracts, developing relationships and retaining clients. She personally looks after every hospitality projects making sure every brand she works on reaches successfully its target audience through coherent and powerful messages that generate emotional connections. As principal in charge, her resume includes successful digital and marketing communication campaigns for prestigious boutique resorts such as Maradiva Villa Resorts and Shanti Maurice Resorts & Spa, both award winners and part of the Leading Hotels of the World. When she is not at work, Sonia enjoys travelling the world in quest of new culinary and cultural experiences. She is also passionate about the works of modern philosophers.